Laju has also embarked on the journey to manufacture both upstream and downstream value-added products. Upstream is made possible by the inception of LAJU Carbonisation Sdn. Bhd. Laju Carbonisation utilises state of the art technology to produce coconut shell charcoals that are ideal for activation and, more importantly, produced in a smokeless environment. This places Laju at the forefront of carbonisation technology that is both environmentally friendly and capable of consistent daily production. The technology has been transferred to LAJU via the Technology Acquisition Fund managed by the MTDC (Malaysian Trade Development Corporation) and have been granted Pioneer Status company.